The result of collaboration between the major search engines, structured data provided in Schema.org markup gives specific information that search engines translate into "rich snippets" in search results.
As a web developer, one of the best practice methods when maintaining or updating a website is to
We often get asked if a 1-page website can still rank well in search. It can - but with the foundation of the clearest consumer understanding, not by deploying "SEO magic"
"Hashtag" is a common phrase & everyone knows how to use them on social media. Except - they don't. Here's our guide to using hashtags effectively - and what not to do
A handy guide for the main social media websites - the measurements for their image areas, for desktop, tablet and mobile views
A basic guide to what colour references to use and where, to avoid misunderstandings and, more importantly, unexpected results
Proud to say we are National Digital Award Champions 2017. Take a look...
Gain knowledge of the most common errors that occur when loading a web browser and the meaning of browser response codes
Be a pro at searching on Google. Know the rules and make your search more specific with these top tips...
Using Wordpress? Quick heads-up, it's time to get SSL certified, here are the main reasons why...
A picture speaks a thousand words. However, if the picture isn’t yours, the only words it’ll be saying are ‘theft’ or even ‘legal action’. Find out the best ways to avoid being a digital criminal...
It's all about keeping it consistent & communicating your brand in the best way possible...
Here are our top 5 reasons why anyone who has a business website should use Google's Search Console
You've launched your new website, but two weeks later, you log into Google Analytics and find that your visitors from search engines - especially Google - have dropped by 50%. Where did it all go wrong?
Most people usingWordPress think that tags are the secret to search engine optimisation. Instead they're making it worse
Everyone uses Facebook, don't they? Or do they...
We're absolutely thrilled to announce that in the MK Digital Awards we've scooped both a Gold award in the Lifestyle & Culture category and Silver award across all 12 categories
According to Google on October 13th, "After some discussion & analysis, we've decided to remove the "Demote Sitelinks" setting in Search Console."
Passing the apprenticeship with ease, we're delighted to announce that Matthew Craft will be joining the full time Aubergine team as a qualified web developer
Images, other people’s tweets you’re quoting or retweeting, URLs and links, GIFs, video and other media content will no longer count towards the 144 character limit
Google recently announced that, as of January 2017, they'll start to demote sites in mobile search results that use popups, overlays and interstitials
In the latest version of Google's Chrome browser (v53), website visitors are now explicitly warned if the website they're visiting isn't secured by an SSL certificate
After 6 months of training that included long-distance running, weight training and an unatural amount of practice on the monkey bars in the local park in Leighton Buzzard, Sunday 25th September saw #TeamAubergine successfully complete their Tough Mudder challenge.
We're ready as we'll ever be. Well, as ready as anyone can be to take on a 12 mile, 28 obstacle assault course!
We conclude the article with the remaining five basic social media & website mistakes, finishing at no.1 and the reason for writing the post having borne witness to countless small businesses make these fundamental errors needlessly.