Preparing to rebrand or create a new image for your business
Here’s our starter for ten that will get any sized business off the ground when it comes to creating that all-important new brand image
Facebook changes to News Feed & Like button
There’s plenty of Facebook myths out there, however, June has seen two significant (and genuine) changes
Team Aubergine start Tough Mudder training
Team Aubergine have started their Tough Mudder training in preparation for running the 12-mile 28-obstacle assault course on the 25th September in support of our friends at @kidsOut a local Leighton Buzzard charity that help give kids who have a bad break in life a bit of fun and support through play and days out
PCI compliance – are you exposed?
The Payment Card Industry Data Security Standard (PCI DSS) requires that merchants accepting credit and debit cards on their websites conform to a set of protocols when processing cardholder data on their website – here’s our guide to PCI DSS for website owners
The EU Data Laws – how does it affect UK marketing?
The idea is to give the control of personal data and privacy back to the individual and that the regulation of this is managed centrally
How to prepare a digital and social media marketing plan
We’re sharing here Aubergine’s digital marketing plan and how we developed it, to show how a little bit of preparation and planning can make what seems a daunting task, into something that’s effective and that you can easily deliver
How to prepare for developing a new website
Here’s our guide for preparing to build your business’s new website. Set this out on paper before you meet with your web designer, agree it amongst the decision-makers, and everyone will reap the rewards
How the UK uses the Internet
We’ve produced this infographic to help give you some idea of how the UK uses the internet and the different content out there
Is your business doing email marketing well?
Here’s our top 5 tips on how to make people think better of your company when it receives your email – and how to not be one of those dreadful spammers
Getting your business found in local search
Even in the age of internet shopping, the local factor in business is still a big influence. Google recognises this and whenever possible, will deliver “local” search results – often in the form on a “local pack” of 3 businesses on a map above the other, non-paid search results (but below the ads, naturally). As … Continue reading Getting your business found in local search
How do I check my server for G5 and TLS 1.2 PayPal compatibility?
Is your current hosting and SSL ready for the PayPal update in June 2016? In light of the changes coming in a few months and the alterations that will be required for ALL websites that integrate with its payment gateway, we have produced some helpful tools and guidance below to assist you in testing and … Continue reading How do I check my server for G5 and TLS 1.2 PayPal compatibility?
Why search optimisation means PR these days
We’ve written before about myths in SEO and how we still hear that trickery and fakery can lead a website to the top of Google’s search rankings. Google employ some of the finest minds – on very good money – to make sure people can’t cheat poor quality websites into good positions. At Aubergine, we encourage businesses … Continue reading Why search optimisation means PR these days
Top 5 SEO Myths for 2016
Many of the myths about search optimisation propagated 10 years ago are still around now. So if you hear anyone putting forth the “wisdom” summarised here – call them out on it
PayPal to change SSL requirements for website payments
As we write this newsletter, we have become aware of significant changes that PayPal-integrated websites will need to be configured in order to continue to work. The change is huge and something that will affect every single website that has PayPal as its payment gateway method where the pages on the website are SSL certificate … Continue reading PayPal to change SSL requirements for website payments
AMP – Google’s Accelerated Mobile Page project
What is AMP? AMP – Accelerated Mobile Pages, in a nutshell, is Google’s new project to help speed up use of the internet. It is a new way to produce markup (web code) in the form of a stripped-down HTML version of each page of a website to display the bare bones – the text, some images … Continue reading AMP – Google’s Accelerated Mobile Page project
Why You Should Be Using Google Search Console
Google Search Console – or Webmaster Tools, as it’s also been known – is one of the older, free tools that Google provide. Mostly unloved, undeniably ugly, with a reputation as being “for the geeks”, its usefulness to the non-developer community is overlooked. Here’s why every business should be using it. Checking and disavowing links … Continue reading Why You Should Be Using Google Search Console
Online Business Reviews – Are They Worth It?
Google Reviews, Trustpilot, Reevoo, Reviews.co.uk – there are plenty of ways for your customers to leave reviews for your business online. It’s good business practice to follow up with customers after a sale, but is there any additional benefit – especially when it comes to search optimisation and conversion? The benefits to search visibility Reviews … Continue reading Online Business Reviews – Are They Worth It?
Is there a future for email marketing
For years we’ve used it and abused it. Our inboxes have filled to overflowing so much to the point that more recently ISPs the world-over have ramped up their spam protection level in a bid to reduce the burden of sheer volume of data going through their network and sending all emails that looked remotely … Continue reading Is there a future for email marketing
What if Twitter died?
The social media world has been in a state of flux since it was reported in Mashable (6th February 2016) that Twitter announced it would make some changes. Changes to Twitter? Surely some mistake? Sadly, no. It transpires that the bosses at Twitter HQ are reported to have announced a range of changes that, … Continue reading What if Twitter died?
Steph passes her web developer apprenticeship
Today is a proud day for everyone at Aubergine! Our web developer apprentice, Steph Henman, has completed and passed her year-long apprenticeship with us with flying colours! Congratulations, Steph and we’re very proud to consider you a valuable part of the team. Here’s some of the great work Steph has been involved in during her #apprenticeship. … Continue reading Steph passes her web developer apprenticeship