Logo & branding design: Janes of Edlesborough

Logo & branding design: Janes of Edlesborough

When Louise and Andrew Janes approached us in late 2015 to rebrand their business we were proud to have been asked. The business has operated from Edlesborough, near Leighton Buzzard and Dunstable for almost 150 years and so to be asked to design their branding that will take the business into their second century we felt incredibly honoured.

The new branding needed to be split into the separate divisions of the business that included, flooring, appliances, cycles and repair and TV & audio and so the brand needed to work, not just from a retail sector perspective (making sure the outward message of the brand worked in each industry) but also represented the brand and business’s heritage and personality. Now applied across the shop front, delivery vehicles, website and all marketing material the brand looks strong enough to see Janes through for another 150 years!.