Mayor of London

The Mayor of London has a Mayor’s Entrepreneur scheme as a way to engage university students and recent graduates and encourage them to come up with business ideas to improve the city. Aubergine was tasked with creating posters and postcards for each of the competition’s four award sectors: Creative, Smart Cities, Health, and Environment.
Using brand colours alongside an eye-catching yellow, our designs incorporated a selection of relevant icons and an overall lightbulb shape to produce a youthful, vibrant campaign.

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