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Your Wordpress website will soon need an SSL
Your WordPress website will soon need an SSL certificate

Using Wordpress? Quick heads-up, it's time to get SSL certified, here are the main reasons why...

using images on your website & social media posts
Using images on your website & social media posts – ‘royalty free’ means free, right?

A picture speaks a thousand words. However, if the picture isn’t yours, the only words it’ll be saying are ‘theft’ or even ‘legal action’. Find out the best ways to avoid being a digital criminal...

brand-guidelines-why-your-business-needs-them
Why your business needs brand guidelines

It's all about keeping it consistent & communicating your brand in the best way possible...

search-console
What is Google Search Console?

Here are our top 5 reasons why anyone who has a business website should use Google's Search Console

google-redirects-post-website-relaunch
Does Google hate your new website?

You've launched your new website, but two weeks later, you log into Google Analytics and find that your visitors from search engines - especially Google - have dropped by 50%. Where did it all go wrong?

Stop using WordPress tags – they aren’t what you think

Most people usingWordPress think that tags are the secret to search engine optimisation. Instead they're making it worse

website-hosting-blog-post-facebook
So you think you know who uses Facebook?

Everyone uses Facebook, don't they? Or do they...

Award winning website designers of Leighton Buzzard
We’re Gold & Silver Digital Award winners!

We're absolutely thrilled to announce that in the MK Digital Awards we've scooped both a Gold award in the Lifestyle & Culture category and Silver award across all 12 categories

sitelinks
Google removes Demote Sitelinks from Webmaster Tools

According to Google on October 13th, "After some discussion & analysis, we've decided to remove the "Demote Sitelinks" setting in Search Console."

Website designer Leighton Buzzard Matthew Craft
Our latest apprentice qualifies

Passing the apprenticeship with ease, we're delighted to announce that Matthew Craft will be joining the full time Aubergine team as a qualified web developer

Twitter increase character limit for tweets
Twitter’s character limit increased. Slightly.

Images, other people’s tweets you’re quoting or retweeting, URLs and links, GIFs, video and other media content will no longer count towards the 144 character limit

Google to demote sites that use popups on mobile

Google recently announced that, as of January 2017, they'll start to demote sites in mobile search results that use popups, overlays and interstitials

chrome-ssl
Google Chrome now shows warning for all non-secure sites

In the latest version of Google's Chrome browser (v53), website visitors are now explicitly warned if the website they're visiting isn't secured by an SSL certificate

Team Aubergine of Leighton Buzzard
Team Aubergine complete 12-mile Tough Mudder challenge

After 6 months of training that included long-distance running, weight training and an unatural amount of practice on the monkey bars in the local park in Leighton Buzzard, Sunday 25th September saw #TeamAubergine successfully complete their Tough Mudder challenge.

Team Aubergine of Leighton Buzzard
Team Aubergine Tough Mudder training update

We're ready as we'll ever be. Well, as ready as anyone can be to take on a 12 mile, 28 obstacle assault course!

top 10 typical social media mistakes part 2
Avoid basic social media & website mistakes part 2

We conclude the article with the remaining five basic social media & website mistakes, finishing at no.1 and the reason for writing the post having borne witness to countless small businesses make these fundamental errors needlessly.

Top 10 typical social media and website mistakes part 1
Avoid basic social media & website mistakes part 1

We highlight the all-too common mistakes businesses make when embarking on their social media marketing campaign and provide some basic tips to avoid falling foul of these errors

Redesigning a new Wordpress theme
Redesigning a WordPress website without having to rebuild it.

A significant benefit of having your website running on a Wordpress custom design means that you can get an experienced web designer and developer to create that smart, new look for your website without completely taking the engine out.

how fresh is your website content?
How fresh is the content on your website? Google will sniff it out.

One of the elements to the ‘search algorithm’ that’s widely accepted as being fact, rather than myth, is the freshness of a website’s content.

Proof Google prefers https SSL websites
Evidence proves Google prefers https over non-SSL sites

We’re now seeing 30% (and rising) of all page 1 search results have an https URL

Finalist for MK Digital Awards 2016 Milotn Keynes website designer
…and now finalists in MK Digital Awards!

On the back of having an Aubergine-built website for our friends at Network Auctions nominated as a finalist for the Herts Digital Awards 2016 for Best B2B website, we've now got another one of our websites nominated in three categories for the Milton Keynes Digital Awards!

Herts Digital Awards 2016 nominated finalist
Aubergine-built website nominated Herts Digital Awards finalist

We have great pleasure and pride in announcing that an Aubergine-built website designed and developed for our friends at Network Auctions has been nominated a finalist for Best B2B Website in the Herts Digital Awards 2016 #HDA16.

google-shopping
Should your eCommerce website be using Google Shopping?

Is advertising on Google Shopping easier and more effective than traditional AdWords text ads?

google-expanded-text-ads
Using Google AdWords’ new expanded text ads

With AdWords ads now 140% larger than they used to be, and with more opportunity to communicate features, benefits and a strong call to action, Google's expanded text ads are something to be used straight away.

Best practice domain name registration
Best practice approach when registering a new domain name

It’s an ever-increasing problem – what domain name do you register for a new business? Or rather, what’s left to register that’s either not already being used or being cybersat