Article topics

Surprising truths about trademarks

Aubergine is no longer just our company name – it’s now a trademark too! In light of this we explain why trademarks are good for business.

Google’s “mobile-first indexing” explained

Had an email from Google saying “mobile-first indexing has been enabled”? Find out what this is and improve the performance of your site with some quick changes.

Who’s behind the mask? Domain ownership and GDPR

We explain why hiding domain owner data is bad for website management and security

The benefits of HTML5 animated adverts

We discuss what’s special about HTML5 adverts – and why you should use them.

A beginner’s guide to WordPress (part 2)

Tips 6-10 for beginners who want to get the most out of their Wordpress website.

What GDPR means for your domain registration

GDPR will make it a lot more difficult to manage your domain registration. We explain why…

What links Meghan Markle to pangolins and Pink?

Here we take a look at the top 10 most searched topics on Google and your surfing habits last year…

What’s the difference between a £5 website and a professional one?

It’s a good question! Exactly what benefits do you get for your money?

Branding the intangible

Branding the intangible

How the rise of cryptocurrencies proves the value of graphic design and branding

Can a new website rank well on Google?

We’re often asked “when will my website be #1 on Google?”. Here we summarise the results of data from Ahrefs.com…

A beginner’s guide to WordPress (part 1)

In this first of a two-part article, we share 10 top tips for beginners who run a Wordpress website.

Why a website hack is more than just a technical issue

The impact of a website hack on the business, brand image and reputation can be more damaging and far-reaching than you might realise.

Should you be using the new Google Search Console?

Our view on the pros and cons of the new version of Google’s Seach Console…

4 Trends In Website Development for 2018

We take a look at the top 4 requests for websites in 2018…

What do many great logos have in common?

We examine the typefaces of many famous logos – and discover a characteristic that links them all…

Two questions that will help every business make the most of Analytics

Be honest – when it comes to the website, do you really know what’s important to the business?

Website visitors – is your business getting the full picture?

In this article we’ll explain why your Google Analytics data might be misleading – and what you can do to get a clearer picture.