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Surprising truths about trademarks
Aubergine is no longer just our company name – it’s now a trademark too! In light of this we explain why trademarks are good for business.
Google’s “mobile-first indexing” explained
Had an email from Google saying “mobile-first indexing has been enabled”? Find out what this is and improve the performance of your site with some quick changes.
Who’s behind the mask? Domain ownership and GDPR
We explain why hiding domain owner data is bad for website management and security
The importance of keeping brand image consistent
Why choosing a look – and sticking to it – is vital for your business
The benefits of HTML5 animated adverts
We discuss what’s special about HTML5 adverts – and why you should use them.
A beginner’s guide to WordPress (part 2)
Tips 6-10 for beginners who want to get the most out of their Wordpress website.
10 things you need to market your new business
Here are our top tips for start-ups when it comes to attracting new customers.
What GDPR means for your domain registration
GDPR will make it a lot more difficult to manage your domain registration. We explain why…
What links Meghan Markle to pangolins and Pink?
Here we take a look at the top 10 most searched topics on Google and your surfing habits last year…
What’s the difference between a £5 website and a professional one?
It’s a good question! Exactly what benefits do you get for your money?
Branding the intangible
How the rise of cryptocurrencies proves the value of graphic design and branding
Can a new website rank well on Google?
We’re often asked “when will my website be #1 on Google?”. Here we summarise the results of data from Ahrefs.com…
Website Single Sign-on (SSO): great idea or privacy nightmare?
We’ve all been to a new website that offers us the option to ‘log in with Facebook or Google’. We explore why you might want to think twice…
A beginner’s guide to WordPress (part 1)
In this first of a two-part article, we share 10 top tips for beginners who run a Wordpress website.
Why a website hack is more than just a technical issue
The impact of a website hack on the business, brand image and reputation can be more damaging and far-reaching than you might realise.
Should you be using the new Google Search Console?
Our view on the pros and cons of the new version of Google’s Seach Console…
What do many great logos have in common?
We examine the typefaces of many famous logos – and discover a characteristic that links them all…
