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How does the UK use the internet?
How the UK uses the Internet

We’ve produced this infographic to help give you some idea of how the UK uses the internet and the different content out there

isyour-business-doing-email-markerting-well
Is your business doing email marketing well?

Here’s our top 5 tips on how to make people think better of your company when it receives your email – and how to not be one of those dreadful spammers

getting-found-local-search
Getting your business found in local search

Even in the age of internet shopping, the local factor in business is still a big influence. Google recognises this and whenever possible, will deliver “local” search results - often in the form on a “local pack” of 3 businesses on a map above the other, non-paid search results (but below

How do I check my IPN SSL TLS 1.2 is compatible with PayPal
How do I check my server for G5 and TLS 1.2 PayPal compatibility?

Is your current hosting and SSL ready for the PayPal update in June 2016? In light of the changes

PayPal change SSL requirements
PayPal to change SSL requirements for website payments

As we write this newsletter, we have become aware of significant changes that PayPal-integrated websites will need to be configured in order to continue to work. The change is huge and something that will affect every single website that has PayPal as its payment gateway method where the pages

Why SEO is PR these days
Why search optimisation means PR these days

We've written before about myths in SEO and how

Top 5 SEO myths for 2016
Top 5 SEO Myths for 2016

Many of the myths about search optimisation propagated 10 years ago are still around now. So if you hear anyone putting forth the “wisdom” summarised here – call them out on it

Accelerated Mobile Pages project
AMP – Google’s Accelerated Mobile Page project

What is AMP?   AMP - Accelerated Mobile Pages, in a nutshell, is Google's new project to help speed up use of the internet. It is a new way to produce markup (web code) in the form of a stripped-down HTML version of each page of a website to

future of email marketing
Is there a future for email marketing

For years we've used it and abused it. Our inboxes have filled to overflowing so much to the point that more recently ISPs the world-over have ramped up their spam protection level in a bid to reduce

is this the death of Twitter
What if Twitter died?

The social media world has been in a state of flux since it was reported in Mashable (6th February

google-search-console
Why You Should Be Using Google Search Console

Google Search Console - or Webmaster Tools, as it's also been known - is one of the older, free tools that Google provide.  Mostly unloved, undeniably ugly, with a reputation as being "for the geeks", its usefulness to the non-developer community is overlooked. Here's why every business should

Online business reviews - are they worth it
Online Business Reviews – Are They Worth It?

Google Reviews, Trustpilot, Reevoo, Reviews.co.uk - there are plenty of ways for your customers to leave reviews for your business online.  It's good business practice to follow up with customers

Steph Henman web developer apprentice Leighton Buzzard
Steph passes her web developer apprenticeship

Today is a proud day for everyone at Aubergine! Our web developer apprentice, Steph Henman, has completed and passed her year-long apprenticeship with us with flying

graphic designer Leighton Buzzard
Graphic design in the commercial world – does it have a place anymore?

Let’s nip this contentious topic in the bud with a resounding

mobile friendly website designer Leighton Buzzard
Make your website mobile friendly – or lose out

Nothing more frustrating, is there? Searching for a product or service on your phone at the weekend

local-search
Our prediction: No more free listing on Google Maps

Over the last six months, it’s become apparent that Google has moved its attention to the map section as their next revenue opportunity.

website hosting
Getting your email over to a cloud solution

An aspect of hosting your website and domain is that we more than likely also provide you with email services for the domain, too. For example, bob@example.com For many years, this has been fine.

SEO company Leighton Buzzard Milton Keynes
Top 10 common business website mistakes – with practical solutions. Part 4

4. Getting found on Google. Don't lose your business website down the

website designer Leighton Buzzard
Top 10 common business website mistakes – with practical solutions. Part 3

3. Slow down - build a website quickly, build it twice.   Following in our series of short blog posts covering the top 10 most common mistakes business website owners

website hosting
Top 10 common business website mistakes – with practical solutions. Part 1

1. Cheap or free website hosting – avoid it like the plague. As a business, you know the importance of a website and that it is a crucial part of your branding and marketing image – both for the long-term

Blog article image - the importance of an SSL certificate
The importance of an SSL certificate on your website

What is an SSL certificate and how important are they to my

getting-onwithGoogle
Good business website basics 2 of 3: Getting on with Google.

OK, let's face it - there is only one search engine, and that's

Trafford-Centre-hoarding-620x337
High Street retail store front design visuals

The last few months have seen some exciting retail design work undertaken for our friends over at

Aubergine-blog-infographic-1of3
Good business website basics 1 of 3.

This week sees the start of a series of basic, good practice when it comes to owning and operating a website for your business. We'll