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How to prepare a digital and social media marketing plan

We’re sharing here Aubergine’s digital marketing plan and how we developed it, to show how a little bit of preparation and planning can make what seems a daunting task, into something that’s effective and that you can easily deliver

How to prepare for developing a new website
How to prepare for developing a new website

Here's our guide for preparing to build your business's new website. Set this out on paper before you meet with your web designer, agree it amongst the decision-makers, and everyone will reap the rewards

The EU Data Laws – how does it affect UK marketing?

The idea is to give the control of personal data and privacy back to the individual and that the regulation of this is managed centrally

How does the UK use the internet?
How the UK uses the Internet

We’ve produced this infographic to help give you some idea of how the UK uses the internet and the different content out there

Is your business doing email marketing well?

Here’s our top 5 tips on how to make people think better of your company when it receives your email – and how to not be one of those dreadful spammers

Getting your business found in local search

Even in the age of internet shopping, the local factor in business is still a big influence. Google recognises this and whenever possible, will deliver “local” search results - often in the form on a “local pack” of 3 businesses on a map above the other, non-paid search results (but below

How do I check my IPN SSL TLS 1.2 is compatible with PayPal
How do I check my server for G5 and TLS 1.2 PayPal compatibility?

Is your current hosting and SSL ready for the PayPal update in June 2016? In light of the changes coming in a few months and the alterations that will be required for ALL websites that integrate with its payment gateway, we have produced some helpful tools and guidance below to assist you in

PayPal change SSL requirements
PayPal to change SSL requirements for website payments

As we write this newsletter, we have become aware of significant changes that PayPal-integrated

Why SEO is PR these days
Why search optimisation means PR these days

We've written before about myths in SEO and how we still hear that trickery and fakery can lead a website to the top of Google's search rankings. Google employ some of the finest minds -

Top 5 SEO myths for 2016
Top 5 SEO Myths for 2016

Many of the myths about search optimisation propagated 10 years ago are still around now. So if you hear anyone putting forth the “wisdom” summarised here – call them out on it

Accelerated Mobile Pages project
AMP – Google’s Accelerated Mobile Page project

What is AMP?   AMP - Accelerated Mobile Pages, in a nutshell, is Google's new project to help speed up use of the internet. It is a new way to

future of email marketing
Is there a future for email marketing

For years we've used it and abused it. Our inboxes have filled to overflowing so much to the point that more recently ISPs the world-over have ramped up their spam protection level in a bid to reduce the burden of sheer volume of data going through their network and sending all emails that looked

is this the death of Twitter
What if Twitter died?

The social media world has been in a state of flux since it was reported in Mashable (6th February

Why You Should Be Using Google Search Console

Google Search Console - or Webmaster Tools, as it's also been known - is one of the older, free tools that Google provide.  Mostly unloved, undeniably ugly, with a reputation as being "for the geeks", its usefulness to the non-developer community is overlooked. Here's why every business should

Online business reviews - are they worth it
Online Business Reviews – Are They Worth It?

Google Reviews, Trustpilot, Reevoo, Reviews.co.uk - there are plenty of ways for your customers to

Steph Henman web developer apprentice Leighton Buzzard
Steph passes her web developer apprenticeship

Today is a proud day for everyone at

graphic designer Leighton Buzzard
Graphic design in the commercial world – does it have a place anymore?

Let’s nip this contentious topic in the bud with a resounding

mobile friendly website designer Leighton Buzzard
Make your website mobile friendly – or lose out

Nothing more frustrating, is there? Searching for a product or service on your phone at the weekend

Our prediction: No more free listing on Google Maps

Over the last six months, it’s become apparent that Google has moved its attention to the map section as their next revenue opportunity.

website hosting
Getting your email over to a cloud solution

An aspect of hosting your website and domain is that we more than likely also provide you with email services for the domain, too. For example, bob@example.com For many years, this has been fine. We set the accounts up – you get your IT people (or speak nicely to the Aubergine team) and it

SEO company Leighton Buzzard Milton Keynes
Top 10 common business website mistakes – with practical solutions. Part 4

4. Getting found on Google. Don't lose your business website down the

Blog article image - the importance of an SSL certificate
The importance of an SSL certificate on your website

What is an SSL certificate and how important are they to my website? Most website owners, unless they operate an e-commerce website, won’t know what an SSL certificate is – and why should they? It’s for credit card payment websites, right? Wrong. Let’s start