Article topics

What is a postscript or web font

Fonts: For print, for the web & the rest

A piece of design is nothing without type – it is the key to making a brochure, a logo or a website either a design success or visual disaster. Here we explain the difference between fonts used for websites, in print and elsewhere

why you shouldn't have website pop-ups and overlays

Why you shouldn’t have website pop-ups & overlays

We often get asked to add pop-ups, discount or newsletter signup overlays to a website and end up having the same conversation with the website owner or manager – which is us explaining the reasons why a website should NOT have pop-ups or overlays of any kind.

Should my website be using Schema markup?

The result of collaboration between the major search engines, structured data provided in Schema.org markup gives specific information that search engines translate into “rich snippets” in search results.

website designer Leighton Buzzard

Web developers: your dev sites are a hack threat

As a web developer, one of the best practice methods when maintaining or updating a website is to create a development version – and not to work on the live site. There are many reasons why this brings benefits. From design tweaks and testing of new functionality through to trying concept ideas without it affecting … Continue reading Web developers: your dev sites are a hack threat

We’re Hiring – A Digital Marketing Apprentice

Aubergine are looking for a digital marketing apprentice to join our team of 10 here in Leighton Buzzard town centre. It will suit someone who has an eye for detail (spreadsheets alert!), and is comfortable using social media. Contact us via thestudio@aubergine262.com, including your CV, if this is you.

Can You Optimise a 1-Page Website For Search?

We often get asked if a 1-page website can still rank well in search. It can – but with the foundation of the clearest consumer understanding, not by deploying “SEO magic”

social media website image sizes

Social media website images: cheat sheet with measurements & guides 2017

A handy guide for the main social media websites – the measurements for their image areas, for desktop, tablet and mobile views

Hashtags - how to use them properly

#Hashtags: What they are and how to use them (properly)

“Hashtag” is a common phrase & everyone knows how to use them on social media. Except – they don’t. Here’s our guide to using hashtags effectively – and what not to do

Colour me Bad knowing the difference between CMYK, Pantone & RGB

Colour me bad(ly)

A basic guide to what colour references to use and where, to avoid misunderstandings and, more importantly, unexpected results

Award-winning web designers Aubergine

We are the champions! Proud winners of The National Digital Awards 2017

Proud to say we are National Digital Award Champions 2017. Take a look…

Browser response codes and what they mean

Gain knowledge of the most common errors that occur when loading a web browser and the meaning of browser response codes

Be a better searcher: Google Search Operators

Be a pro at searching on Google. Know the rules and make your search more specific with these top tips…

using images on your website & social media posts

Using images on your website & social media posts – ‘royalty free’ means free, right?

A picture speaks a thousand words. However, if the picture isn’t yours, the only words it’ll be saying are ‘theft’ or even ‘legal action’. Find out the best ways to avoid being a digital criminal…

What is Google Search Console?

Here are our top 5 reasons why anyone who has a business website should use Google’s Search Console

Your Wordpress website will soon need an SSL

Your WordPress website will soon need an SSL certificate

Using Wordpress? Quick heads-up, it’s time to get SSL certified, here are the main reasons why…

Why your business needs brand guidelines

It’s all about keeping it consistent & communicating your brand in the best way possible…

Does Google hate your new website?

You’ve launched your new website, but two weeks later, you log into Google Analytics and find that your visitors from search engines – especially Google – have dropped by 50%. Where did it all go wrong?

Stop using WordPress tags – they aren’t what you think

Most people usingWordPress think that tags are the secret to search engine optimisation. Instead they’re making it worse

Award winning website designers of Leighton Buzzard

We’re Gold & Silver Digital Award winners!

We’re absolutely thrilled to announce that in the MK Digital Awards we’ve scooped both a Gold award in the Lifestyle & Culture category and Silver award across all 12 categories

Google removes Demote Sitelinks from Webmaster Tools

According to Google on October 13th, “After some discussion & analysis, we’ve decided to remove the “Demote Sitelinks” setting in Search Console.”