Surprising truths about trademarks
Aubergine is no longer just our company name – it’s now a trademark too! In light of this we explain why trademarks are good for business.
The commercial graphic design side of Star Wars
On Sunday 17th July we visited the long-awaited Star Wars Celebration Exhibition at London’s ExCel to both witness the sheer scale of impact from graphic design into the science fiction arena and to meet up with Jason W. Christman who was exhibiting at the show
Preparing to rebrand or create a new image for your business
Here’s our starter for ten that will get any sized business off the ground when it comes to creating that all-important new brand image
The EU Data Laws – how does it affect UK marketing?
The idea is to give the control of personal data and privacy back to the individual and that the regulation of this is managed centrally
How to prepare a digital and social media marketing plan
We’re sharing here Aubergine’s digital marketing plan and how we developed it, to show how a little bit of preparation and planning can make what seems a daunting task, into something that’s effective and that you can easily deliver
How the UK uses the Internet
We’ve produced this infographic to help give you some idea of how the UK uses the internet and the different content out there
AMP – Google’s Accelerated Mobile Page project
What is AMP? AMP – Accelerated Mobile Pages, in a nutshell, is Google’s new project to help speed up use of the internet. It is a new way to produce markup (web code) in the form of a stripped-down HTML version of each page of a website to display the bare bones – the text, some images … Continue reading AMP – Google’s Accelerated Mobile Page project
What if Twitter died?
The social media world has been in a state of flux since it was reported in Mashable (6th February 2016) that Twitter announced it would make some changes. Changes to Twitter? Surely some mistake? Sadly, no. It transpires that the bosses at Twitter HQ are reported to have announced a range of changes that, … Continue reading What if Twitter died?
Steph passes her web developer apprenticeship
Today is a proud day for everyone at Aubergine! Our web developer apprentice, Steph Henman, has completed and passed her year-long apprenticeship with us with flying colours! Congratulations, Steph and we’re very proud to consider you a valuable part of the team. Here’s some of the great work Steph has been involved in during her #apprenticeship. … Continue reading Steph passes her web developer apprenticeship
Graphic design in the commercial world – does it have a place anymore?
Let’s nip this contentious topic in the bud with a resounding ‘yes’! Design is everything. The way something looks and the style, brand and message it projects are the basis by which we all make a lot of our decisions. An all-too popular example of this is Apple. It looks beautiful, the brand is cool … Continue reading Graphic design in the commercial world – does it have a place anymore?
The importance of an SSL certificate on your website
What is an SSL certificate and how important are they to my website? Most website owners, unless they operate an e-commerce website, won’t know what an SSL certificate is – and why should they? It’s for credit card payment websites, right? Wrong. Let’s start with some basics. What exactly IS an SSL certificate? SSL (or … Continue reading The importance of an SSL certificate on your website
Good business website basics 2 of 3: Getting on with Google.
OK, let’s face it – there is only one search engine, and that’s Google. The term, much like the way vacuum cleaners became known by their original market leader’s name of Hoover, to ‘Google it’ is now the term used to search for something online. With that in mind, here’s a basic (but nonetheless important) guide … Continue reading Good business website basics 2 of 3: Getting on with Google.
High Street retail store front design visuals
The last few months have seen some exciting retail design work undertaken for our friends over at the High Street jewellery chain, F.Hinds. As part of a nationwide shopfront redesign and point of sale experience we were asked to visualise the look and feel for the new shop fronts for the Bristol and Peterborough stores, … Continue reading High Street retail store front design visuals
Good business website basics 1 of 3.
This week sees the start of a series of basic, good practice when it comes to owning and operating a website for your business. We’ll cover three topics that we think are vital to ensure your business can maximise your potential in making your website provide both sales enquiries, sales and deliver your customers the … Continue reading Good business website basics 1 of 3.
Clean new website for Fresh Mortgages!
At Aubergine we have been fortunate enough to have been working with the team at Fresh Mortgages for over 10 years having created their branding and first website back in 2006. So, when Russell Sanders, the principal at Fresh Mortgages approached us to give the company website a freshen-up (non pun intended) and assist in setting … Continue reading Clean new website for Fresh Mortgages!