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Surprising truths about trademarks

Aubergine is no longer just our company name – it’s now a trademark too! In light of this we explain why trademarks are good for business.

What do many great logos have in common?

We examine the typefaces of many famous logos – and discover a characteristic that links them all…

How to prepare to rebrand or create a new brand logo

Preparing to rebrand or create a new image for your business

Here’s our starter for ten that will get any sized business off the ground when it comes to creating that all-important new brand image

Starting your own business? First impressions count

Let’s face it – we choose most things on how they look. Clothes, food, brands of things we like – even mobile devices, it’s all a very visual thing. Now, I’m not saying that we’re all completely shallow and make the decision based on just how it looks but first impressions are vital and that … Continue reading Starting your own business? First impressions count

Pitch your business branding to the right audience – target your logo!

One of the first things a new customer experiences when they see your business website or marketing material is your brand image. We live in a world where people and businesses like to be associated with others like themselves, or rather, we want to be seen with brands and at places that project the image … Continue reading Pitch your business branding to the right audience – target your logo!

Trademarking – protect your brand

Because we live in a world where branding is the initial, and in many cases, the first and only impression of a company’s products, making sure that your brand image is protected is vital. At Aubergine, whether it’s a brand that we created for your business or one that you already have, we can manage … Continue reading Trademarking – protect your brand