Surprising truths about trademarks
Aubergine is no longer just our company name – it’s now a trademark too! In light of this we explain why trademarks are good for business.
What do many great logos have in common?
We examine the typefaces of many famous logos – and discover a characteristic that links them all…
Preparing to rebrand or create a new image for your business
Here’s our starter for ten that will get any sized business off the ground when it comes to creating that all-important new brand image
Starting your own business? First impressions count
Let’s face it – we choose most things on how they look. Clothes, food, brands of things we like – even mobile devices, it’s all a very visual thing. Now, I’m not saying that we’re all completely shallow and make the decision based on just how it looks but first impressions are vital and that … Continue reading Starting your own business? First impressions count
Pitch your business branding to the right audience – target your logo!
One of the first things a new customer experiences when they see your business website or marketing material is your brand image. We live in a world where people and businesses like to be associated with others like themselves, or rather, we want to be seen with brands and at places that project the image … Continue reading Pitch your business branding to the right audience – target your logo!
Trademarking – protect your brand
Because we live in a world where branding is the initial, and in many cases, the first and only impression of a company’s products, making sure that your brand image is protected is vital. At Aubergine, whether it’s a brand that we created for your business or one that you already have, we can manage … Continue reading Trademarking – protect your brand