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How to do Google Adwords (when you don’t have time to do Google AdWords)

If you’re thinking “I don’t have the time to manage AdWords regularly”, that shouldn’t put you off using them. Because you probably have enough time to do these 5 most influential things when you set AdWords up

Should my website be using Schema markup?

The result of collaboration between the major search engines, structured data provided in Schema.org markup gives specific information that search engines translate into “rich snippets” in search results.

Web developers: your dev sites are a hack threat

As a web developer, one of the best practice methods when maintaining or updating a website is to create a development version – and not to work on the live site. There are many reasons why this brings benefits. From design tweaks and testing of new functionality through to trying concept ideas without it affecting … Continue reading Web developers: your dev sites are a hack threat →

Can You Optimise a 1-Page Website For Search?

We often get asked if a 1-page website can still rank well in search. It can – but with the foundation of the clearest consumer understanding, not by deploying “SEO magic”

Be a better searcher: Google Search Operators

Be a pro at searching on Google. Know the rules and make your search more specific with these top tips…

What is Google Search Console?

Here are our top 5 reasons why anyone who has a business website should use Google’s Search Console

Does Google hate your new website?

You’ve launched your new website, but two weeks later, you log into Google Analytics and find that your visitors from search engines – especially Google – have dropped by 50%. Where did it all go wrong?

Stop using WordPress tags – they aren’t what you think

Most people usingWordPress think that tags are the secret to search engine optimisation. Instead they’re making it worse

Google removes Demote Sitelinks from Webmaster Tools

According to Google on October 13th, “After some discussion & analysis, we’ve decided to remove the “Demote Sitelinks” setting in Search Console.”

Should your eCommerce website be using Google Shopping?

Is advertising on Google Shopping easier and more effective than traditional AdWords text ads?

Google to demote sites that use popups on mobile

Google recently announced that, as of January 2017, they’ll start to demote sites in mobile search results that use popups, overlays and interstitials

How fresh is the content on your website? Google will sniff it out.

One of the elements to the ‘search algorithm’ that’s widely accepted as being fact, rather than myth, is the freshness of a website’s content.

Evidence proves Google prefers https over non-SSL sites

We’re now seeing 30% (and rising) of all page 1 search results have an https URL

Using Google AdWords’ new expanded text ads

With AdWords ads now 140% larger than they used to be, and with more opportunity to communicate features, benefits and a strong call to action, Google’s expanded text ads are something to be used straight away.

Top 5 Google Adwords tips for your website

Top 5 AdWords Tips

Here are our top 5 tips for businesses using AdWords, that can improve your AdWords return on investment today

Top 5 Search Tips for WordPress Websites

Nearly 1 in 4 websites in the world uses WordPress – it’s easy to set up, easy to manage and there is a large community of developers who produce additional functionality (via “plugins”), often for free. There are a plethora of plugins and tips for WordPress promising “SEO benefits”, many of which are marginal at best. … Continue reading Top 5 Search Tips for WordPress Websites →

Best practice approach when registering a new domain name

It’s an ever-increasing problem – what domain name do you register for a new business? Or rather, what’s left to register that’s either not already being used or being cybersat

Getting your business found in local search

Even in the age of internet shopping, the local factor in business is still a big influence. Google recognises this and whenever possible, will deliver “local” search results – often in the form on a “local pack” of 3 businesses on a map above the other, non-paid search results (but below the ads, naturally). As … Continue reading Getting your business found in local search →

Why search optimisation means PR these days

We’ve written before about myths in SEO and how we still hear that trickery and fakery can lead a website to the top of Google’s search rankings. Google employ some of the finest minds – on very good money – to make sure people can’t cheat poor quality websites into good positions. At Aubergine, we encourage businesses … Continue reading Why search optimisation means PR these days →

Top 5 SEO Myths for 2016

Many of the myths about search optimisation propagated 10 years ago are still around now. So if you hear anyone putting forth the “wisdom” summarised here – call them out on it

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