Aubergine’s founder and creative director, Mark Tomkins is off to Salford at the end of May (26-27) as one of the speakers at a new ebay Business Roadshow
Workshop for The UK Fashion & Textile Association (UKFT), the largest network for fashion and textile companies in the UK, on 27th April 2022
The webinar dispels the myths and all-too common misunderstandings small businesses have when it comes to their website, Google and Social Media.
Buying another business or going concern? Think of the digital legacy before you sign on the dotted line.
Why the closure of Google+ could affect Google My Business profiles – and how to minimise problems.
Why choosing a look – and sticking to it – is vital for your business
Here are our top tips for start-ups when it comes to attracting new customers.
We’ve all been to a new website that offers us the option to ‘log in with Facebook or Google’. We explore why you might want to think twice…
In a previous post we explored the reasons why having a blog is good for a business website. Now it’s time to explore how to maximise a blog’s potential – and find out which topics have been the most successful.
To blog or not to blog? That is the question. We have the answer…
In this article we look at online advertising to see if we can answer the simple question of ‘Which is best for your business, Google Ads or Facebook ads?’
Back on the 30 September 2016 we wrote an article about how we had observed that the current version of Google’s browser, Chrome (v53) was going to start to flag websites that didn’t have an SSL certificate as ‘insecure’. The roll out was not across all versions. (original article) To follow up on this story, … Continue reading Google Chrome to show websites as ‘not secure’ from October →
This blog post has been written using voice recognition software and not one single word typed. The basic idea behind this was to work out whether voice recognition could be used to save time for bloggers and website owners to create content. We have explored using the two most popular methods first being pples Siri … Continue reading Voice recognition: A time-saver for bloggers or time-waster? →
Facebook is going to start penalising posts that display links to websites that are too slow to display in the newsfeed it announced on 2nd August. (https://newsroom.fb.com/news/2017/08/news-feed-fyi-showing-you-stories-that-link-to-faster-loading-webpages/) What does this mean you ask? Well, it means that if individuals or businesses create a Facebook post that has a link to webpages that are either full … Continue reading Facebook to stop displaying posts to slow websites →
In this article Mark Tomkins presents his 10 top tips for setting up and running a Facebook business page to get the best out of the platform. He covers the basics of set up, what to post, when to post and an insight in to working out who your audience is so as to appeal … Continue reading Facebook for Business – How to get started and what to expect, 10 top tips. →
Copywriting: How to do it In part 1 of our article we set the tone and basic approach for how to talk to readers so now it’s on to some practical applications. With that in mind, let’s start with the foundation stuff: Basics – Stage 1: Basic research techniques You need to think about … Continue reading Copywriting: the key to good web content (part 2) →
In this article we discuss the pros and cons of pulling your Facebook and Twitter posts through onto your website.
A guide to the Open Graph Protocol and how to use the tags in your web page code and what ones to use on your website.
(updated Feb ’22) You’ve got a new website you want to share with your connections on LinkedIn; you’ve started a new marketing campaign that’s likely to get traction on Facebook. In anticipation, because you know what you’re doing on social media, you’ve also updated your “og:image” and “og-description” – the two open graph tags that … Continue reading Getting new website preview images on social media →