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Wordpress help videos
When clever words might not be so clever
Why fancy language is bad news for your website and internet ad campaigns
Do website visitors pay attention to ‘sliders’?
Sliding banner images on website home pages are a popular feature – but how many site users actually look at them?
5 good reasons to include infographics in your annual report
If you want to show your expertise, you can’t beat a bespoke infographic – and here’s why
Why the annual report is the most exciting part of the year
Annual reports are a brilliant opportunity for business – we explain why
Surprising truths about trademarks
Aubergine is no longer just our company name – it’s now a trademark too! In light of this we explain why trademarks are good for business.
The importance of keeping brand image consistent
Why choosing a look – and sticking to it – is vital for your business
The benefits of HTML5 animated adverts
We discuss what’s special about HTML5 adverts – and why you should use them.
A beginner’s guide to WordPress (part 2)
Tips 6-10 for beginners who want to get the most out of their Wordpress website.
10 things you need to market your new business
Here are our top tips for start-ups when it comes to attracting new customers.
Website Single Sign-on (SSO): great idea or privacy nightmare?
We’ve all been to a new website that offers us the option to ‘log in with Facebook or Google’. We explore why you might want to think twice…
A beginner’s guide to WordPress (part 1)
In this first of a two-part article, we share 10 top tips for beginners who run a Wordpress website.
Two questions that will help every business make the most of Analytics
Be honest – when it comes to the website, do you really know what’s important to the business?
Website visitors – is your business getting the full picture?
In this article we’ll explain why your Google Analytics data might be misleading – and what you can do to get a clearer picture.
How to use Google Analytics for in-depth website analysis
In our previous article, we showed how to create a weekly “health check” in Analytics using Dashboards – this time, we’ll show you how to set up an in-depth analysis.
Blogs – how to make the most of them
In a previous post we explored the reasons why having a blog is good for a business website. Now it’s time to explore how to maximise a blog’s potential – and find out which topics have been the most successful.
How to use Google Analytics to set up a regular website “health check”
How can you avoid getting lost in the mass of Analytics data, and instead just look at what you’re interested in? In this article we’ll explore how to create streamlined reports, known as Dashboards, suitable for a weekly “health check”.
Your website and the GDPR compliance – a practical checklist
We provide some guidance for businesses to follow to help them work towards making their website more compliant with the GDPR Data Protection regulations that become enforceable after 25th May 2018.
