Article topics

eBay Business Roadshow – UK tour

Our founder, Mark Tomkins, presents ‘How to Boost Your Online Visibility’ for eBay and Small Business Britain as part of the UK-wide tour

Read more
Green Web Foundation Badge

Green web hosting – and you can be too!

Our hosting provision has been approved and certified by the Green Web Foundation as doing our bit towards the evolution of a fossil-fuel-free internet, which one day will run entirely on renewable energy.

Read more

Reviews – why they are good for your business and how to get them

Reviews are an incredibly important part of the online world. Now we have managed to get 100 five-star Google Reviews, we wanted to share some of the things we’ve learned over the years.

Read more
Graphic showing a group of people looking at a computer screen with the words 150 wcag sites

What is digital accessibility?

We have built over 150 WCAG 2.1 AA rate websites for councils. We examine why this rating is required for public sector websites and why digital accessibility is so important

Read more

The Digital Marketing and SEO Clinic

Aubergine Founder, Mark Tomkins and & Social Media expert Katherine George present to Brighton University

Read more

Small Business Britain: Winter School – Stand Out Online with Digital Essentials

This webinar provides small businesses the essential toolkit to make sure their website, Google presence and Social Media are in good shape.

Read more
Optimise your Website for Christmas banner

Small Business Britain: Optimise your Website for Christmas

Mark Tomkins, provides practical tips and guidance on common pre-and post-Christmas mistakes when it comes to small business websites. It’s all about planning!

Read more
Websites for Associations

Five Benefits of a Good Website for Associations

From our experience these five key benefits play an important role in making a new association website pay dividends.

Read more
Cabinet Office Domain Locking Service Homepage

Keeping your domain secure

If you are a parish or town council and operate from a domain name, it is an important to ensure it is as protected as possible.

Read more
Boost your Business on Google presentation cover

Small Business Saturday: Boost your Business on Google

Expert and Aubergine’s Founder & Creative Director, Mark Tomkins dispels the myths and all-too common misunderstandings small businesses have when it comes to their website and how it appears on Google.

Read more
Summer School slides cover image

Small Business Britain Summer School webinar – Getting Found on Google Tips

Presentation slides from a recent webinar for Small Business Britain on August 16th.

Read more
The first screen you see in Google Analytics

How to use Google Analytics to improve your small business

Learning what your customers do and what they want is one of the best ways to improve your business. We show you how with Google Analytics

Read more
Illustration of alt text in images

Images, ALT TEXT and documents – with accessibility in mind

Improving the accessible nature of images and documents on a website will make your website more inclusive.

Read more

Headings, page styling and text formatting – with accessibility in mind

Creating a web page for best accessibility isn’t just about looks – it’s about formatting too.

Read more
screenshot of pagespeed insights results

What is Google’s Core Web Vitals and why does it matter?

May 2021 is when Google will start using Core Web Vital scores when ranking websites in search. We explain what this means for your website

Read more
How to use headings for better accessibility example markup

Why headings and subheadings are vital to accessibility …and are not styling tools.

Headings and subheadings are a way to build up structure to a page but most websites don’t use them or do it badly. Here’s how to get it right.

Read more
Council Budget Meeting

Council Precepts and Website Budgets

Budgeting in a councils precept for website WCAG compliance is now so important – here’s how to make sure you budget correctly.

Read more