When clever words might not be so clever
Why fancy language is bad news for your website and internet ad campaigns
Do website visitors pay attention to ‘sliders’?
Sliding banner images on website home pages are a popular feature – but how many site users actually look at them?
5 good reasons to include infographics in your annual report
If you want to show your expertise, you can’t beat a bespoke infographic – and here’s why
Why the annual report is the most exciting part of the year
Annual reports are a brilliant opportunity for business – we explain why
Surprising truths about trademarks
Aubergine is no longer just our company name – it’s now a trademark too! In light of this we explain why trademarks are good for business.
The benefits of HTML5 animated adverts
We discuss what’s special about HTML5 adverts – and why you should use them.
A beginner’s guide to WordPress (part 2)
Tips 6-10 for beginners who want to get the most out of their Wordpress website.
A beginner’s guide to WordPress (part 1)
In this first of a two-part article, we share 10 top tips for beginners who run a Wordpress website.
4 Trends In Website Development for 2018
We take a look at the top 4 requests for websites in 2018…
Two questions that will help every business make the most of Analytics
Be honest – when it comes to the website, do you really know what’s important to the business?
Website visitors – is your business getting the full picture?
In this article we’ll explain why your Google Analytics data might be misleading – and what you can do to get a clearer picture.
How to use Google Analytics for in-depth website analysis
In our previous article, we showed how to create a weekly “health check” in Analytics using Dashboards – this time, we’ll show you how to set up an in-depth analysis.
How to use Google Analytics to set up a regular website “health check”
How can you avoid getting lost in the mass of Analytics data, and instead just look at what you’re interested in? In this article we’ll explore how to create streamlined reports, known as Dashboards, suitable for a weekly “health check”.
Your website and the GDPR compliance – a practical checklist
We provide some guidance for businesses to follow to help them work towards making their website more compliant with the GDPR Data Protection regulations that become enforceable after 25th May 2018.
Protecting your brand image
We answer the simple question “What’s the difference between Copyright, Registered symbol and Trademark” and provide advice of which is best for your brand image.