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Graphic design in the commercial world – does it have a place anymore?
Let’s nip this contentious topic in the bud with a resounding ‘yes’! Design is everything. The way something looks and the style, brand and message it projects are the basis by which we all make a lot of our decisions. An all-too popular example of this is Apple. It looks beautiful, the brand is cool … Continue reading Graphic design in the commercial world – does it have a place anymore?
Good business website basics 2 of 3: Getting on with Google.
OK, let’s face it – there is only one search engine, and that’s Google. The term, much like the way vacuum cleaners became known by their original market leader’s name of Hoover, to ‘Google it’ is now the term used to search for something online. With that in mind, here’s a basic (but nonetheless important) guide … Continue reading Good business website basics 2 of 3: Getting on with Google.
High Street retail store front design visuals
The last few months have seen some exciting retail design work undertaken for our friends over at the High Street jewellery chain, F.Hinds. As part of a nationwide shopfront redesign and point of sale experience we were asked to visualise the look and feel for the new shop fronts for the Bristol and Peterborough stores, … Continue reading High Street retail store front design visuals
Good business website basics 1 of 3.
This week sees the start of a series of basic, good practice when it comes to owning and operating a website for your business. We’ll cover three topics that we think are vital to ensure your business can maximise your potential in making your website provide both sales enquiries, sales and deliver your customers the … Continue reading Good business website basics 1 of 3.
Our new web designer apprentice
Our new Web Design Apprentice! This week sees Aubergine’s new web design apprentice join the team in the Leighton Buzzard studio. Steph Henman (picture in the middle on our funky white sofa) starts her year-long apprenticeship in web design and development and will be learning programme skills in all the useful languages we use to deploy … Continue reading Our new web designer apprentice
Cool design for a hot day…
So, with all of the unseasonably good weather, we decided that the studio was far too hot to concentrate and we needed to cool down. The first thing that came to mind was ICE CREAM! That got us thinking… Back in the day, the only chance you got to see ice creams was when the … Continue reading Cool design for a hot day…
The full retail branding experience – a designer’s paradise!
Jealously is such an ugly word – but it’s the only one that I can think of. I am, of course, talking about my feelings towards the designers who have been lucky enough to work with a brand that I (quite literally) stumbled across this weekend while away in the beautiful city of York. The … Continue reading The full retail branding experience – a designer’s paradise!
Best use of graphic design in 2012 – The London Olympics
Without question, one of the best uses of both stunning and practical graphic design in 2012, is the amazing material and designwork done in support of the 2012 London Olympic Games. From the official Team GB logo and graphics emblazoned on the the athletes’ outfits, through to the use of the giant official Olympic rings … Continue reading Best use of graphic design in 2012 – The London Olympics
Starting your own business? First impressions count
Let’s face it – we choose most things on how they look. Clothes, food, brands of things we like – even mobile devices, it’s all a very visual thing. Now, I’m not saying that we’re all completely shallow and make the decision based on just how it looks but first impressions are vital and that … Continue reading Starting your own business? First impressions count
Pitch your business branding to the right audience – target your logo!
One of the first things a new customer experiences when they see your business website or marketing material is your brand image. We live in a world where people and businesses like to be associated with others like themselves, or rather, we want to be seen with brands and at places that project the image … Continue reading Pitch your business branding to the right audience – target your logo!
The use of good photography – respect your company’s image
If we’ve seen it once, we’ve seen it a hundred times – and that is businesses using poor photography of their products or services on their website or in their brochure. It is all too common for businesses to have photos of their products or their staff doing what they do on the company network … Continue reading The use of good photography – respect your company’s image
Graphic design excellence – Liberty’s packaging
From time to time, there are examples of graphic design excellence that we come across that we feel need acknowledgement – out of respect and gravitas to the designer and also to champion the reasons why we think they are examples of excellence. I have started this series of blog topics to explore and give … Continue reading Graphic design excellence – Liberty’s packaging
Graphic design with function and purpose – Westwood vs. The Pizza
There are some designers that are pure graphic designers – they produce pieces that are utterly stunning in their approach, layout and overall imagery. Consider these guys like the haut couture end of the graphic design world. In line with this, we ooh and ahh at the strangeness, quirkiness and sometimes completely bizarre designs that … Continue reading Graphic design with function and purpose – Westwood vs. The Pizza
Graphic design in fashion – talking Japanese
For the past few years the fashion market has exploited the use of words and phrases to add dimension to clothes to make them look chic, different or just try and be cool and trendy. This is nothing new. However, with the emergence of ‘cool t-shirts’ in high street shops, such as Hollister, Superdry and … Continue reading Graphic design in fashion – talking Japanese
Trademarking – protect your brand
Because we live in a world where branding is the initial, and in many cases, the first and only impression of a company’s products, making sure that your brand image is protected is vital. At Aubergine, whether it’s a brand that we created for your business or one that you already have, we can manage … Continue reading Trademarking – protect your brand