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What’s all this GDPR stuff I see everywhere?
In this article we address the all-too common question of ‘does GDPR affect me and my business?’ from a marketing and website perspective. So, let’s get started with typical scenarios, case studies and what you need to know. What is GDPR? GDPR is the EU General Data Protection Regulation – a law about Data Protection, based on … Continue reading What’s all this GDPR stuff I see everywhere?
Copywriting: the key to good web content (part 1)
It’s worth starting with a fundamental piece of information to establish the terms used in this article are fully understood. Copy (copywriting) is content. Content is a piece of communication that uses text to explain something – whether it’s explaining a solution to a problem you have or conveying some news. It’s actually about selling. … Continue reading Copywriting: the key to good web content (part 1)
Copywriting: the key to good web content (part 2)
Copywriting: How to do it In part 1 of our article we set the tone and basic approach for how to talk to readers so now it’s on to some practical applications. With that in mind, let’s start with the foundation stuff: Basics – Stage 1: Basic research techniques You need to think about … Continue reading Copywriting: the key to good web content (part 2)