Article topics

Copywriting: the key to good web content (part 1)

It’s worth starting with a fundamental piece of information to establish the terms used in this article are fully understood. Copy (copywriting) is content. Content is a piece of communication that uses text to explain something – whether it’s explaining a solution to a problem you have or conveying some news. It’s actually about selling. … Continue reading Copywriting: the key to good web content (part 1)

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How do I speed up a slow Wordpress website?

Top 10 tips to speed up a badly-behaving WordPress website

WordPress – the world’s most popular and widely-used website platform. It brings with it so many benefits for businesses and website owners large and small. The design can be fully customised to suit your business and there’s a myriad of plugins offering excellent and useful functions available which is all wrapped in a mobile-friendly environment. It’s … Continue reading Top 10 tips to speed up a badly-behaving WordPress website

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So you think you know who uses Facebook?

Everyone uses Facebook, don’t they? Or do they…

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How to make your Wordpress website more secure

How to make your WordPress website more secure

Treat your website like you would your office or warehouse. Spend time – and if it needs it, a little money – on making sure everything is locked up and secure.

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Who really owns your domain name?

Who really owns your website domain name?

One of the most common situations we encounter each week managing business and individuals’ websites is trying to understand where their website domain name is registered, where it’s hosted and more importantly who has control over it. What this inevitably uncovers is something of a silent problem bubbling away under the surface poised to strike just … Continue reading Who really owns your website domain name?

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A good web host is important for your website

Why a good web host is important for your website

“Web hosting from £2 a month”, “Free web hosting” and so on all sound like tempting offers but before you take the plunge, be aware of what your signing up to. Here’s our top 4 tips for getting suitable, reliable web hosting   Know who your neighbours are… Would you buy a shop without knowing … Continue reading Why a good web host is important for your website

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How to do Google Adwords (when you don’t have time to do Google AdWords)

If you’re thinking “I don’t have the time to manage AdWords regularly”, that shouldn’t put you off using them. Because you probably have enough time to do these 5 most influential things when you set AdWords up

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What is a postscript or web font

Fonts: For print, for the web & the rest

A piece of design is nothing without type – it is the key to making a brochure, a logo or a website either a design success or visual disaster. Here we explain the difference between fonts used for websites, in print and elsewhere

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why you shouldn't have website pop-ups and overlays

Why you shouldn’t have website pop-ups & overlays

We often get asked to add pop-ups, discount or newsletter signup overlays to a website and end up having the same conversation with the website owner or manager – which is us explaining the reasons why a website should NOT have pop-ups or overlays of any kind.

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Should my website be using Schema markup?

The result of collaboration between the major search engines, structured data provided in Schema.org markup gives specific information that search engines translate into “rich snippets” in search results.

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website designer Leighton Buzzard

Web developers: your dev sites are a hack threat

As a web developer, one of the best practice methods when maintaining or updating a website is to create a development version – and not to work on the live site. There are many reasons why this brings benefits. From design tweaks and testing of new functionality through to trying concept ideas without it affecting … Continue reading Web developers: your dev sites are a hack threat

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We’re Hiring – A Digital Marketing Apprentice

Aubergine are looking for a digital marketing apprentice to join our team of 10 here in Leighton Buzzard town centre. It will suit someone who has an eye for detail (spreadsheets alert!), and is comfortable using social media. Contact us via [email protected], including your CV, if this is you.

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